Marketing relates business strategy decisions to the environment in which companies operate.
The Mission
Strategy decisions consider product introduction; extensions of product line and deletions; distribution channels for products; market-oriented pricing; and promotion including personal selling and advertising. Besides major social and economic influence on strategy, the nature of market demand and competitive activity are carefully examined in terms of their influence on strategy choice.
CURRICULUM TIMETABLE FOR MARKETING PROGRAM
Semester 1 (23 CHs – 18 weeks)
Islamic Studies ISLM 111.........................2
Arabic Language ARAB 112........................ 2
English Language ENG 113..........................2
Calculus CALC 114........................ 3
Management Principles [1]MGMT 115....................... 2
Economic Principles ECON 116........................ 3
Accounting Principles [1]ACCN 117........................3
Fundamentals of Computer Information Systems INFO 118....3
Business Statistics [1] STAT 119........................ 3
Semester 2 (21 CHs – 18 weeks)
Islamic Studies ISLM 121.........................2
Arabic Language ARAB 122........................ 2
English Language ENG 123..........................2
Microeconomics ECON 124........................ 3
Business Statistics [2] BUSN 125........................ 3
Management Principles [2]MGMT 126....................... 3
Sudanese Studies SUDN 127........................ 4
Communication Skills BUSN 128.........................2
Semester 3 (20 CHs – 18 weeks)
Computer Fundamentals BUSN 211......................... 3
Math for Business MATH 212......................... 3
Accounting Principles [2]ACCT 213 ....................... 3
Managerial Economics ECON 214......................... 3
Marketing Principles & Applications MKTG 215……............3
Business Law BUSN 216......................... 3
Macroeconomics ECON 217..........................2
Total Credit Hours for Common Courses= 84
MAJORING= FROM SEMESTER 5
Semester 5 (21 CHs – 18 weeks)
Fundamentals of Computer Information Systems INFO 312.......3
Management of Org. Behaviour MGMT 313....................3
Money and Banking ECON 314................... 3
Business Ethics and Social Responsibility BUSN 315..........2
Fundamentals of Managerial Accounting BFIN 316............4
Statistical Inference STAT 317....................3
Financial Management MGMT 318....................3
Semester 6 (20 CHs – 18 weeks)
International Economics ECON 321...................3
International Management MGMT 322...................3
Business Statistics STAT 323...................3
Production Management MGMT324....................3
Project Management MGMT325................... 3
Operations Management MGMT326................... 3
Quantitative Business Analysis BUSN 327...................2
Marketing relates business strategy decisions to the environment in which companies operate.
